One of the problems business faces is getting their name out to the public.They however apply several methods to ensure that the busy public gets to know about them. Perhaps, you can use methods that are visible so that they can see you without having to look for you. Screen printing is a traditional method of branding that has been adopted by several companies with registered success. The main problem lies in the cost of the production especially for small business. The large business will always stay visible to the public since they won’t have a problem making the printouts. Small firms have to overcome the challenge of the capital constraints. Most printers don’t take orders below certain levels making it harder for the small business. The cost goes further down if you are printing large volume of copies. Smaller companies that dearly need such discounts are limited since they cannot meet the discount quotas.
Another challenge is the trend where a different screen must be used for every color added. The price of the end product may rise highly. You may decide to produce less quantity which then makes it uneconomical. There are however some benefits that you gain from screen printing. When done in large qualities, it is very economical. For example, simple tarpaulins for the locality will use the same panels now and again. It makes the process very cheap when large copies are made. You will be on the way to recover your costs and make profit.
It is much easier to process the screen prints than using other forms of advertisement. Your advertisement will be seen by millions of people, and there are some of them who will become customers. There is a hassle-free and simple process of screen printing. The process only requires the screen panes and the requisite material. These allow you to kick-start your campaigns immediately. You can then start showing the ads immediately once you get them
Screen printing facilitates large design with ease. It allows resourcefulness and creativity when choosing the screen panel sizes. The large designs can be made without distortion to the texts and images. It is not easy to make adjustments if it is digital printing. There is wide range of utility as screen printing can sever various objectives. It can be used to print designs on clothes, fabrics and garments, Other uses include imprinting designs on labels, circuits boards and balloons. Sturdiness and toughness are true elements of the screen prints. Even when exposed to harsh weather conditions, they do not wear out and become dull. For the colors to become unclear and dull, it will take a lot of time.
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