Businesses both large and small now include promotional giveaways in their advertising campaigns. They hand out merchandise ranging from pencils to clothing, and the expense is well worth it. Feedback from businesses shows that even basic gifts create brand loyalty.
When choosing what types of promotional items work best, custom lanyards, or badge holders, are consistently top choices. Employees and customers like them, they offer an excellent return on investment and act as long-term advertising.
Branded Promotional Giveaways Are Smart Investments
In today’s competitive marketplace businesses are always looking for an edge. While great products and service are essential, it can take more to ensure the loyal following that is necessary for maximum profits. An advertising study revealed that the cost to attract a new customer is five times higher than the cost to retain one.
Building the loyalty often begins when customers and employees develop a positive association with a brand. Promotional items can fast-track the process. Useful merchandise like badge holders are especially effective because they are welcome and durable.
Employees and Customers Enjoy Receiving Badge Holders
Promotional badge holders are essentially cords that are worn around the neck. They include sturdy hooks that can hold a variety of objects. Promotional versions can be ordered in any color and often contain business logos and information.
Companies usually provide them to employees, so that badges don’t get lost. Branded badge holders are also used as employee rewards and as giveaways at public events. They are excellent advertising tools because people usually find creative uses for them and that means messages are often on display.
Welcome Gifts Provide Ongoing Advertising
Companies also choose badge holders as promotional items because they can help brand a business for years to come. Most are made from sturdy, comfortable polyester materials, but suppliers also provide custom versions. They can be created from eco-friendly materials as well as nylon, satin, bamboo, and PVC. Many are beautifully designed and so good-looking that recipients use them daily, to carry items like keys and thumb drives.
Promotional badge holders are effective advertising tools, especially colorful, custom branded versions. They are versatile and can help brand companies because owners tend to wear them often and keep them for years.